“We were excited to see ‘Men in Black 3’ set a new IMAX record for Memorial Day weekend,” said IMAX CEO Richard L. Gelfond. “These solid results demonstrate that audiences around the world – particularly in key growth markets like China and Russia – will turn out in force to see the best in Hollywood entertainment in IMAX. We also believe that the combination of the first ‘Men in Black’ film presented in IMAX with a special six-minute clip of the upcoming and highly anticipated film, ‘The Amazing Spider-Man,’ provided audiences a special experience that can’t be missed.”
The IMAX release of Men in Black 3 has been digitally re-mastered into the image and sound quality of An IMAX 3D Experience with proprietary IMAX DMR (Digital Re-mastering) technology.
